• red animal

  • ABOUT

    This is a portofilo of interest and professional accomplishments

    I’ve spent the last 20 years in marketing, always focused on one thing: making sure marketing actually drives results. I work directly with brands to help them grow — not by chasing trends, but by building smart, ROI-focused strategies that connect with real customers. I bring hands-on experience across performance marketing, CRM, and brand strategy, and I believe the best marketing is the kind that moves the needle, not just makes noise.

  • the latest.

    Tech. Travel. Work. White Noise.

      Recently, I have been asked by other creatives a different form of the same question: 'What...
    Plain and simple, naming an all new fully electric SUV a Mustang Mach-E is nothing but lazy...
    Before calling myself an entrepreneur I need to say something first. I don’t know what being an...
    First an update- I started this page as a hobby in 2018 to give me something to do while on long...
    This update is long overdue. I under estimated the rate at which the site would grow and the...
  • Social RESUME.

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  • Professional Resume

    a marketer, self starter, and learner. on paper.

  • Up Coming

    Where & What I'm thinking

    Blog Post | Why ux should matter more to publishers

    Coming Soon

    Getting Hitched | La Jolla

    August 23rd, 2025

    Recipe | An exercise in chasing perfection | Chocolate Chip Cookies

    Coming Soon

  • Flashbacks

    Stories from the Past

      I don’t know why it’s taken this long to write this down, but after telling the story of discovering the best BBQ in NYC for the 100th time, I think it’s way overdue.     In the summer of 2016 I was starting to feel like a local in NYC. I had a list of favorite bars, restaurants and things...